Decoding the Motivations and Strategies of High Capacity Philanthropists
Although the number of Americans giving to charity is on the decline, a smaller and more affluent circle of supporters have been stepping up to make a difference. Nonprofits rely on these individuals to meet their fundraising goals. The importance and influence of these high-capacity donors increased during the past year. Key pandemic-related findings of the new Bank of America Study of Philanthropy, the eighth in a series of reports on giving by wealthy households in the United States begun in 2006, were released earlier this summer. In a program titled Decoding the Motivations and Strategies of High Capacity Philanthropists, Orange County Advisors in Philanthropy (OC AiP) was pleased to host one of the first presentations on the study.
Matthew Laufman, senior vice president and philanthropic strategist for Bank of America, flew in from Sacramento to make the presentation. He was joined by Michael Wagschal, endowment and foundation specialist at Bank of America Private Bank. Michael’s office is based in Orange County. Forty people registered for OC AiP’s second in-person event of the year. You can download a summary of the report. You can also read a related article published by Bank of America: When help was needed most. There are a number of other related whitepapers that may also be of interest to you. For a copy of the full report, contact a Bank of America representative.
Thank you again to Richard Ward of Success with Purpose for sponsoring this latest OC AiP program.
With the number of Americans giving to charity on the decline, many nonprofits including healthcare organizations rely on a smaller and more affluent circle of supporters to meet their fundraising goals. The importance and influence of these high capacity donors only increased during the past year. Key pandemic-related findings of the new Bank of America Study of Philanthropy, the eighth in a series of reports on giving by wealthy households in the United Stated begun in 2006, were released earlier this summer.
Join us on Tuesday, October 26, at 11:30 a.m. at Center Club Orange County to be among the first in the nation to hear the finding of the full report, which will illuminate many expressions of generosity by affluent Americans.
The series offers practical insights into distinct donor demographics including rising generation, women, LGBTQ+ and ethnically-diverse donors. The presentation will explore what motivates affluent donors to give and stop giving and which organizations affluent Americans currently support. These insights can help build the confidence and increase the success of non-profit staff and board members when seeking the support of high capacity donors with the goal of securing transformational gifts to advance the nonprofit’s mission. Individual and family philanthropists also will gain a better understanding of emerging national trends and best practices in giving.
The featured presenter is Matthew Laufman, Senior Vice President Philanthropic Strategist with Bank of America.